Wednesday, November 21, 2012

How To Tell If Sales Leads Will Buy In Australia

Identifying the moment where your business prospects in Australia will decide to buy from you, or sign up to your service, is an important challenge for marketers involved in lead generation work. To start with, time and effort is spent in finding and nurturing sales leads. That is why it is important that such investments will bear fruit in the end. It will be a waste of time for you or your marketing team if the B2B leads that you have in your hands end up to be just a couple of duds. So, how will you know if when a prospect will buy?

    Ask for it – it never hurts to ask your business prospects straight away. It is possible that they are just too polite to reject you, they do not need your offer now, or they do not have the budget for it. These are some things that can help in the appointment setting process.

    Measure the data – conducting market surveys can be a good place to start. What you learn from talking to prospects can help you determine buying trends in your market. Besides, this can help you in your sales pitch in future telesales activities.

    Learn to prioritize – knowing which business prospects you should attend to first is a good way to save on time, as well as increase your chances of getting a sale or deal closed.

Keep these points in mind, and it will not be hard to tell when your sales leads in Australia will turn into a sale.

Monday, November 12, 2012

Secret To Better Lead Generation In Australia? It Is All In Presentation

Secret To Better Lead Generation In Australia? It Is All In Presentation
Generating sales leads in Australia is one thing, but to convert them into an actual purchase is another thing to consider. Sure, you may have the best marketing team available, the most comprehensive telesales process in the business, or perhaps involved in a very lucrative market, but if you cannot present a clear message to your prospects, expect your campaign to be doomed to fail. Really, to turn B2B leads into actual B2B deals, you need to know how to present your business well. The question here is: how will you do that?

  1. Tell your prospects a story – brush up on your narration skills and learn to create a story for your prospects during your appointment setting work. It must be one that appeals to their emotions (which is the biggest buying factor) as well as their desire to be the best in their business.
  2. Choose your image correctly – remember, the pictures and images you use in your presentation must be able to clarify or increase the impact of the story you are telling the audience. It should serve as a support to your arguments so that you can deliver your sales pitch better.
  3. Provide more substance – one common mistake of marketers, especially those in telesales, is that they focused more in presentation, instead of the important details of their talk. As a result, hardly anything reaches the minds of business prospects.

Remember these key points, and you will not go wrong in your lead generation campaign in Australia.

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