- A positive attitude – generating B2B leads is not a joke, considering the stress and rejections rates that they have to face. If you can find someone with a natural sense of humor, or looks at things with a positive attitude, you should give them a chance to shine.
- Enthusiasm – the work can be draining, and mind-numbing. This is especially true if this is a long-term campaign. Excellent B2B appointment setters possess an enthusiastic outlook, keeping them going despite the drudgery that can be expected in this work.
- They worked hard – this is where past job experiences enter the picture. No matter how promising someone is, if their past work is less than stellar, then you might want to reconsider. You have to hire the best, remember?
- Self-motivated – you cannot give a pep talk every day, this is practically impossible. You have plenty of things on your plate in the first place. It would be much better if you can work with someone who can motivate themselves in getting things done.
- They have a clear and friendly voice – this is an important consideration in B2B telemarketing, where voice quality is important. You need someone who sounds good on the phone in order to put prospects at ease and get the job done faster.
- Willing to go into an incentives scheme – performance-based commissions can be a winning proposition for both sides. This would ensure that the sales leads that you get are the best, and if they exceed their expected quotas, then they can get a higher commission.
- Is a team player – lone wolves may be good in some instances, depending on the tasks, but a team often gets more thing done at a faster rate. If you want to be effective in your marketing efforts, you have to find people who are willing to work with others.
- Confident – these people are sure of themselves and their skills. They are the people who rarely get depressed after a bad day in the office, always coming back with a cheerful smile in the face. If you can get these people to work for you, then you will be lucky in your B2B lead generation campaign.
Monday, December 9, 2013
What To Look For An Effective Data Cleansing Team In Australia
Monday, December 2, 2013
Tips On More Productive B2B Telemarketing Services In Australia
Productivity is very important in business, no matter what products or services you are offering. Yes, this could be a bit difficult goal to achieve. This is the usual case when your market is in Australia, where sales leads prospects are pretty hard to be convinced by your B2B telemarketing team to buy or sign up to your products or services. You can understand just how uneasy, or just plain irritated, these prospects are, when it comes to someone calling the. You can understand just how troublesome it can be if you think about the history of marketers and how the telephone has become a very annoying form of marketing. And this is what you should be working on: how to be more productive without putting the annoyance in the minds of your prospects. This is how you do it:
- Listen – a good marketer is someone who knows how to listen to the needs of his sales leads prospects, not just someone who assumes that they already know what the market needs. Assumptions are a sure-fire way to ruin your chances of providing the right solution to your prospects.
- Perks – when done properly, promotional perks can be a powerful bridge between your telemarketing team and your customers in a B2B lead generation campaign. It creates a sense of urgency for your prospects, encouraging them to take advantage of whatever offer that you have at that time.
- Manage – from your B2B leads production team to the manager, properly managing your business prospects is paramount. You need to know where your business leads came from, where it is now, and who is handling what. These can influence your choice of communication medium that would fit your needs.
- Freshness – whether it is through ideas or data, fresh is always the best. And in case you have a hard time coming up with such solutions, you can also get everyone else in your company involved. You can never tell where your next big idea will come from.
- Relationships – treasure the customers you already have, since you do not know where you will get the new ones from. Besides, the cost of getting new customers is way bigger than the cost of keeping the old ones still interested in new. This is an area where your B2B appointment setting will be needed. Keep in touch with them. Give them a call. Let them know that, if there is anything they need for their business, you are there to help them.
- Community – sales leads prospects in Australia are usually more receptive to businesses that are active in the community or civic activities. You can make this a good business investment. Not only is this a way for you to give back to the community, you can use it as a great PR material.
- Updates – this is with regards to your online persona. Business leads that usually do background checks through the web are more receptive to those who appear to be up-to-date, in touch with current trends, and can provide the latest information about their related industry.
Monday, November 11, 2013
Tips On More Productive Lead Generation Campaigns
When you organize a B2B lead generation campaign, you should know that it must be one that can put everything you worked for in a proper perspective.
Just going ahead and look for B2B leads without any real plan in mind, is a recipe for disaster. But that would be for extreme cases. The real problem with these kinds of activities deals with productivity. I mean, you cannot just maintain your level of sales leads production for an extended period of time. Sooner or later, you will just burn out. Now, we do not want that to happen, right?
Anyway, the solution here is rather simple: you just have to learn how to manage your marketing efforts.
And here is how you do it:
1. Have a schedule
Really, you must have a schedule of activities. It helps in organizing your thought processes. Not only that, but it also gives you an overview of what you should be doing during the day, and prevent you from missing out on any.
2. Simplify your tasks
The more complicated the task, the less likely will you want to deal with it on the spot. Now that would create problems for you later on. To avoid that, why not try getting dividing your work into stages, one that can be managed by you very well. That would be a better plan of action.
3. Learn to prioritize
You know, not everything can be done on the same day, so you have to know what B2B appointment setting task to perform on that day. You can then allocate your efforts towards tasks that needed to be done fast.
4. Focus on your work
This is very important if you are using telemarketing as the medium of communication. Being distracted can be a very damaging situation, especially if you are negotiating or finalizing transactions with your B2B leads prospects.
5. Work against time
This is a simple productivity tip, but one that can be used by all. Try timing your work, setting a time in which you can finish a specific task. That will help you improve productivity and focus your efforts in achieving results.
6. Take a break
You might be tempted to work all day, but your body has its limits. Try taking short breaks between tasks. This will help you recharge and get more work done later.
7. Be positive
A little positive outlook in life and work is a really important consideration. You see, having an optimistic belief on how things will turn out at the day’s end can do wonders for productivity, flexibility, as well as attentiveness, in your marketing campaigns.
8. Control your efforts
Mind you, not everything requires the same level of effort. Know which ones you should really focus on, particularly the ones where quality is involved.
Monday, November 4, 2013
Tuesday, October 22, 2013
Getting Millennial Employees On-Board In Phone Surveys
Unlike the employees of old, millennial employees are driven by positive reinforcement.
It will not do well for you if you threaten them or criticize them, since they are not receptive to those tactics. Come to think of it, no one would really like to experience that, anyway. You have to understand this part if you want to properly push them to the desired direction.
While this rule would also apply to other age groups, this one would do well with a more personalized approach.
The others would do just fine by following set standards but millennials thrive on individuality and uniqueness. This might tire you out, but if you want to generate good sales leads, then this is the way to go.
Keep in mind that millennials are raised in a liberal environment.
In other words, they believe that they are entitled to speak their minds, to make their own decisions, and practically to know everything. You might as well accept that, since there is no changing that reality. Rules should serve as guidelines, not the absolute truth. That is the only way for you to manage them right and get your B2B telemarketing campaign running.
Related: Probe With Open-Ended Questions, Or Don’t Probe At All
Millennials are also driven by responsibility.
If they are given a position of leadership, no matter how small, millenials tend to take it seriously. This, in turn, would make them more committed to your vision and to your business. It is such a little thing, but one that can mean a lot for your lead generation campaign. You should consider this well if you want to get results.
Ambiguity and vague rules are not exactly a millennial’s cup of tea.
If you want them to work better, you have to make sure your instructions are clear and straight to point. Yes, this might be a little bit problematic for you, as the manager, but if you want them working the B2B appointment process right, you should keep this in mind.