Bear in mind that the central spotlight of cold calling is to get the prospects to listen up with what you want to say minus getting them irritated.
And here are some helpful tips:
- Listen—and listen well. Even though the cold callers do almost much of the speaking part, the sales leads who ask questions are usually the ones who are most interested. You can encourage them for business appointments if you truly understand their concerns and then be able to give them the appropriate response.
- Give a message prior to a telephone call. The primary step in building rapport and relationship. Marketers must send a direct mail or email to inform their leads that they expect a call.
- Research before calling. Each telemarketer must conduct research prior to the call. What a disappointment will be contacting the manager of a certain firm and you don’t even know his name.