Monday, May 28, 2012

When Is Micromanaging Good For Lead Generation?

Whenever we hear the word ‘micromanagement’, we all tend to react negatively to this. Well, this does not really come as a surprise. After all, there are a lot of pundits denouncing this management practice. But in the area of lead generation, like in Australia, it seems that there are proponents for the occasional trip to the actual records. Yes, while delegating the task of generating B2B leads is good business sense, there are times when you just have to take a closer look at the campaign. Sometimes, there are details in the telemarketing campaign that get missed by employees that can only be noticed by those who know the big picture. In this case, it is the business owner.

So where does micromanaging come in? Not that you should have doubts on your employees. In retrospect, if you had any doubts, then why did you hire them in the first place? The bottom line here is that you should check with the raw data every once in a while. There are some things that get missed when reports and analysis have been done. If you want to learn a few more details when it comes to business leads, then, by all means, look at the raw data. Your sales leads will benefit from it. A word of note: you do not need to check raw facts all the time, maybe once in a while will do you well.

Micromanaging lead generation in Australia is not all together bad. Only when you do too much does this mean a great deal.
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