Showing posts with label lead generation. Show all posts
Showing posts with label lead generation. Show all posts

Monday, December 9, 2013

What To Look For An Effective Data Cleansing Team In Australia


Business data – this is the one asset that your company will need in order to make the right decision. Too often, we marketers fail to consider what we should know about in your B2B lead generation campaign, simply concentrating on getting more calls done in a single day, in the hope that this would help you get more sales leads coming in. You will need a good data cleansing and verification team then. Such a team would be able to verify the information contained in your business list, enabling your marketing team to make more business calls without the risk of bad leads or duplications. Now, for you to organize your team, you have to take note of the following characteristics of the good ones:
  
  1. A positive attitude – generating B2B leads is not a joke, considering the stress and rejections rates that they have to face. If you can find someone with a natural sense of humor, or looks at things with a positive attitude, you should give them a chance to shine.
  2. Enthusiasm – the work can be draining, and mind-numbing. This is especially true if this is a long-term campaign. Excellent B2B appointment setters possess an enthusiastic outlook, keeping them going despite the drudgery that can be expected in this work.
  3. They worked hard – this is where past job experiences enter the picture. No matter how promising someone is, if their past work is less than stellar, then you might want to reconsider. You have to hire the best, remember?
  4. Self-motivated – you cannot give a pep talk every day, this is practically impossible. You have plenty of things on your plate in the first place. It would be much better if you can work with someone who can motivate themselves in getting things done.
  5. They have a clear and friendly voice – this is an important consideration in B2B telemarketing, where voice quality is important. You need someone who sounds good on the phone in order to put prospects at ease and get the job done faster.
  6. Willing to go into an incentives scheme – performance-based commissions can be a winning proposition for both sides. This would ensure that the sales leads that you get are the best, and if they exceed their expected quotas, then they can get a higher commission.
  7. Is a team player – lone wolves may be good in some instances, depending on the tasks, but a team often gets more thing done at a faster rate. If you want to be effective in your marketing efforts, you have to find people who are willing to work with others.
  8. Confident – these people are sure of themselves and their skills. They are the people who rarely get depressed after a bad day in the office, always coming back with a cheerful smile in the face. If you can get these people to work for you, then you will be lucky in your B2B lead generation campaign.

Seriously, if you can work with these people, then you will not have problems with your data cleansing and verification efforts.

Monday, December 2, 2013

Tips On More Productive B2B Telemarketing Services In Australia


Productivity is very important in business, no matter what products or services you are offering. Yes, this could be a bit difficult goal to achieve. This is the usual case when your market is in Australia, where sales leads prospects are pretty hard to be convinced by your B2B telemarketing team to buy or sign up to your products or services. You can understand just how uneasy, or just plain irritated, these prospects are, when it comes to someone calling the. You can understand just how troublesome it can be if you think about the history of marketers and how the telephone has become a very annoying form of marketing. And this is what you should be working on: how to be more productive without putting the annoyance in the minds of your prospects. This is how you do it:
  
  1. Listen – a good marketer is someone who knows how to listen to the needs of his sales leads prospects, not just someone who assumes that they already know what the market needs. Assumptions are a sure-fire way to ruin your chances of providing the right solution to your prospects.
  2. Perks – when done properly, promotional perks can be a powerful bridge between your telemarketing team and your customers in a B2B lead generation campaign. It creates a sense of urgency for your prospects, encouraging them to take advantage of whatever offer that you have at that time.
  3. Manage – from your B2B leads production team to the manager, properly managing your business prospects is paramount. You need to know where your business leads came from, where it is now, and who is handling what. These can influence your choice of communication medium that would fit your needs.
  4. Freshness – whether it is through ideas or data, fresh is always the best. And in case you have a hard time coming up with such solutions, you can also get everyone else in your company involved. You can never tell where your next big idea will come from.
  5. Relationships – treasure the customers you already have, since you do not know where you will get the new ones from. Besides, the cost of getting new customers is way bigger than the cost of keeping the old ones still interested in new. This is an area where your B2B appointment setting will be needed. Keep in touch with them. Give them a call. Let them know that, if there is anything they need for their business, you are there to help them.
  6. Community  sales leads prospects in Australia are usually more receptive to businesses that are active in the community or civic activities. You can make this a good business investment. Not only is this a way for you to give back to the community, you can use it as a great PR material.
  7. Updates – this is with regards to your online persona. Business leads that usually do background checks through the web are more receptive to those who appear to be up-to-date, in touch with current trends, and can provide the latest information about their related industry.

Do these, and your B2B telemarketing services campaign would be much easier to succeed in.

Thursday, August 22, 2013

How Can Appointment Setters Get Past The Do Not Call Registry


How Can Appointment Setters Get Past The Do Not Call Registry


Marketing has changed, there is no denying it.


This is a constantly evolving profession, one that compels you to adapt tactics and strategies to reach your audience better. Of course, since marketing, by nature, is rather intrusive in the lives of your business prospects, the methods you employ may not be acceptable to the tastes of your sales leads prospects.

Related: Check Out These Different Lead Generation Methods

One of the strategies that show such repulsion (with varying levels of effectiveness) deals with appointment setting services.


Calling potential customers on the phone may look like an easy task, but with restrictive laws and regulations, like the Do Not Call Registry, this makes it all the more challenging for even the most skilled marketers.

Still, this cannot really be helped.

The very nature of such method of lead generation, where a marketer looks for potential business prospects, establishes a connection with them, nurtures the relationship, and, when the time is right, ask for the business, can be construed as invasion of privacy for some individuals.

And considering that the usual tool used for this is a telephone, you can be sure that a lot of people would be complaining about it. This has been the usual reaction. After all, who wants to answer the phone, only to hear the pleasant voice of someone offering stuff and what-not’s that they may not need. Certainly, this is no rosy situation for appointment setters anywhere.

That is why the Do Not Call Registry is so popular with the private populace.


All they need to do is to sign up, register their names and numbers, and that is all.

When a telemarketing representative calls a registered number, this can be construed as violation of the law. The poor telemarketer will end up facing serious criminal charges as a result. This service is free in most places, so a lot of people take advantage of it. The numbers have reached the hundreds of millions, actually. It can create a lot of problems for marketers who are looking for business prospects. But there is a way around it.

Yes, you can get past the challenge posted by the Do Not Call Registry.


You see, as protective as the Registry can be to private individuals, this same protection does not extend to companies.

Now, this is where the opportunity beckons. I mean, you have to admit that businesses need to actively interact with other businesses. Doing that includes telephone calls back and forth, lunch meetings, business presentations, etc. All these can be done, as long as you contact the person using his business phone number and within office hours. No one will complain about it, really.
 
What other ways can entrepreneurs use to begin interaction or in prospecting of potential B2B leads? This is business, and a public framework as it is. The rules of private citizenry need not apply.

See? It can be that simple. Still, if you feel that calling business prospects on the phone is not your strongest suite, you can also outsource the job to a professional appointment setting agency.

Monday, August 19, 2013

The Five Ways To Fail Your Telemarketing Campaign


The Five Ways To Fail Your Telemarketing Campaign

We all want to succeed in our businesses, who thinks otherwise, anyway? This is the reason why we invest a lot of time, money, and effort in utilizing various appointment setting strategies or tools in generating B2B leads.

While it is true that we want to find the best means to promote your products or services to the market, we sometimes forget the things that will make all our efforts fail. What these are, and what it can do to your business, should also be part of your concern. If you can just avoid these common, but major, marketing mistakes, then you can do better in your marketing efforts.
  
So, what are these mistakes that can bring you down?
  
  1. Being in the dark with your sales leads prospects

    T
    his is a common mistake that many marketers make.

    It may be possible that you know so much about the products or services, but you know very little of the market that you wish to penetrate. Now that would mean a big problem for your marketing campaign. That is something you want to put some effort in fixing, anyway.

  2. You do not really listen to what your prospects say

    This is a glaring, if not common, mistake that many marketers, new or veteran, make.

    Sometimes, you are just so focused on trying to sell that you tend to forget the importance that listening to business prospects can do for you. After all, how can you offer the best business solutions if you do not know what your prospects want?

  3. Your customers have customers you do not know about

    Your customers may also have customers that you need to be aware of, especially if these are the end users of your own customers.

    This is the purpose of probing questions in your lead generation campaigns. Information about your end users is important, since knowing that detail can help you come up with better offers to your business prospects, the ones who will be selling to the end users. Maybe a telemarketing survey can help you identify who these end buyers are.
     
  4. The proposition does not have that much a significant value

    W
    hen you are offering something to sales leads prospects, you need to first ensure that you have something really good to offer.

    The reason your prospects are not biting is probably because all you talk about would be the features and other fancy stuff. If you really want to make a statement, then talk to them about the benefits that you can give them.

  5. Talking too much

    S
    ee here, an effective marketer could say their piece in only twenty-five words, even less.

    You have to admit that business owners do not have the time or leisure to listen to your sales talk. If you want to get your message across, then you have to be direct and brief.

Get the picture now? Please try avoid these common appointment setting pitfalls and your marketing campaign would be all right.

Thursday, August 15, 2013

Positioning Your Business Effectively In Lead Generation



The thing about lead generation and the success of one that you organize rests on your ability to present your business in a favorable light to prospective B2B leads.

This is what you call a business positioning. 


Think of it as that mental picture or message that floats in your head, which describes the essence of your business and why it operates.

Without a good business positioning, your marketing efforts will lack that goal that has made many others successful in their own endeavors. It may look like a very simple matter, but if we are talking about business and how we can improve it, then you really have to position your business well.

The reason why some businesses fail in crafting an effective positioning statement could be blamed on their failure to understand what exactly a positioning statement should be.


Some mistake it as the description of what their products or services can do.Others think that this is the description of what your company is.

In a way, both of these reasons can be right, but there is another reason why this is not true. If you want to capture a market, if you really want to get the attention of your sales leads, then you need to focus on what your potential customers like best.

A lot of marketers think that describing what their business is, or what their products or services can do to customers is the positioning statement.


That is not true.

You cannot call a positioning statement a positioning statement if all you give out are the facts. This is the mistake that a lot of marketers make in their appointment setting campaign. Simply put, a positioning statement or element is that idea or mental space that your brand occupies in the minds of your customers.

Here, you focus on the bond that your prospect has with your business. You need to get in touch with their emotions, their feelings about your business and with them.

Let us take Nike, as an example. You can pretty much figure out what their positioning is based on their tagline. In this case, it is ‘Just Do It’. From the tagline itself, we can infer what their business positioning is: ‘you should not get encumbered by challenges thrown your way and proceed with what you want to do’.

Their positioning statement is summarized in just three words, but its implications to those who hear it is great. It compels their customers to go ahead with their dreams, face the challenges, and go ahead and make the change.You can say that this emotional bond cements the company’s connection with its customer base. This is the reason why Nike has such a strong following.

What about you? What kind of positioning do you have in mind to help your telemarketing team? Remember, you need something that packs an emotional punch in the hearts and minds of your lead generation prospects, as well as basically describe what your business is and what it can do for your customers.

Thursday, August 1, 2013

Lead Generation Tips For Those In A Budget

Generating B2B leads is a need, not a want, in the world of business. Common sense will tell you that. I mean, if you want to stay in business, you need to make a profit. In order for you to make a profit, you need to sell a lot. And in order for you to sell a lot, you need a lot of sales leads. For big firms, this is not that much of an issue, since they have the budget and the manpower for it. It is the smaller firms who have this problem, most who are on a shoestring marketing budget. For these firms, attracting a good chunk of the market may seem like a dream.  
But if they follow these simple lead generation tips, they will be able to have a fighting chance:
  
  1. Establish partnerships with other firms – let us say that you are a manufacturer of hotdogs. You know another firm that sells hotdog buns. You meet with the other firm and strike a marketing partnership with them for hotdog sandwiches. This will pool your resources and bring both your products out to the market faster.
  2. Join activities that gives visibility to your business – ever wondered why Sir Richard Branson is involved in so many stunts and other public events? It is because he wants to increase the visibility for his company, the Virgin Group. You can do that as well, joining public events that lend publicity to your company, as well as introduce ways in which your products can be used by the market.
  3. Ask your current users for testimonials – nothing can be more convincing than to hear someone you know recommend you something. If you already have customers already, but you need more, ask them to help you out in promotions. Not only will this lighten up your telemarketing team’s load, it will also lend some credibility for your business inside social circles.
  4. Have your employees chip in on the marketing effort – it could be as simple as having them wear a company shirt (which can also double as uniform), to organizing elaborate public activities that creates interest in your company. Besides, if your employees believe that your company is worth it, they will not hesitate to associate themselves with your business.
  5. Outsource your marketing process – this is in terms of appointment setting and other activities that require a specific skill-set that you or your employees may not have or too expensive to do in house. Sure, pundits will say that this will be the ruin of your firm, but as long as you work with the right agency, and at a reasonable price, then you have nothing to lose. Indeed, this could be a really smart investment for you to make.

You do not need to spend a lot in order to conduct a successful lead generation campaign. As long as you follow these tips, then you would be in a better position to succeed (at a lower price). You just have to tap into creative and innovative side to pull this off.

Wednesday, July 24, 2013

How To Generate Leads In Facebook Using Lead Generation Marketing



Almost everyone is using Facebook and almost everyone has a Facebook account. Even big-time companies are using this very popular social media site as their launch pad to promote whatever products and/or services they have in store. They also use it to promote product awareness to a number of potential clients not just in the local scene but they can also audience in the international marketing. There are nine out of ten people all over the world who has their own Facebook account and, pretty sure, once they log in to their account, there is a possibility that they will see ads of a companies trying to offer something.  Once the person or another company is interested, they will gather more information about that product or service.  That is what people call as lead generation marketing

B2b telemarketing companies are not just using telemarketing services generate business leads but they are now also using social media marketing to gather those leads. Other than Facebook, some entrepreneurs  utilize other social media sites like Twitter or LinkedIn and many more.

If there are individuals who are devoted to search friends and long-lost relative for two hours on Facebook, some companies can devote their time in looking for new potential customers. They know very well that the competition in the sales, business and marketing world is very stiff and very fierce and they need to know more additional new methods on how to generate those qualified leads and get to know more about their potential clients and even gather more and more new customers via lead generation marketing using social media marketing.

However, when it comes to generating qualified leads on Facebook, according to business experts, it is highly recommend not to discuss about the business especially if it’s the first time for the company to use the social media site.  This is one error that most online businessmen are doing. They usually try to pitch their products and/or services almost every second, every minute, every day and people and other companies who can see these pitches will be annoyed, will be pestered and they will simply ignore everything as time goes by.  A company should never spill the beans concerning their business unless someone is showing his desire to learn more.

If a company has its own Facebook account and the guys handling the account will post some mini notes and small articles about something that is not about their products and/or services, there will be a chance to someone will get curious and will try to get in contact with that Facebook account administrator. The best way for companies to promote their products and to generate more sales leads is to first connect with people. They should be friendly and if they really want to post something, they should post something that doesn't sound as if they are trying to sell something.  For instance, if a food supplement company wants to promote their products, they should first post articles regarding information about different illnesses and how to prevent or cure them through conventional means, etc.  Once a company has the attention of their prospect, they can start to use social media marketing to gather and generate qualified leads and get to know more about the client company and find out what their needs are and who the decision maker is.

Saturday, May 11, 2013

How Australian Firms Broke Down Barriers Through Lead Generation Services’ Assistance

The Land Down Under is now at the top of the world because of one thing, it has an impressive landscape of business and economy and this is all because of barriers being broken down by these different Australia-based firms that has given them the opportunity not only to penetrate a wider range of market in their local shores but also have penetrated the international market as well. For many years, a few of these Australia-based firms in different industries like real estate, food and drug, food supplements, insurance, medicine, to name a few, have problems in keeping at pace with their foreign counterparts and competitors because of these barriers. But, all of these barriers that keep them from reaching the top and giving their business endeavors a whole new level have been destabilized and it’s all because of the presence of these lead generation companies in which they have availed the services of telemarketing and getting tons of qualified sales.

The worst part is, most of these business organizations in Australia were already thinking that they businesses are doomed because of the slow snail pace they are experiencing in gathering good leads that can be converted to huge sales. They haven’t thought about outsourcing b2b telemarketing services from these companies and what they did was to come up with their own lead generation campaign.

It is not that really bad if a company has its own campaign for generating marketing leads. It’s just that they don’t have the ample time to train their own people to become professional appointment setters. Training people to handle the job of a professional telemarketer takes a lot of time and spending lots of money for it. With proper training, telemarketers can avoid using unreliable generation tools, they can avoid ineffective age-old cold-calling techniques and unreliable appointment setting system that might have worked decades ago but not today and most important of all, they are used and highly-trained to acknowledge and avoid people from dodging their phone calls.

They understand that people will get red with rage if they receive an unexpected and unsolicited phone call from someone they do not know right in the middle of an important meeting or a relaxing siesta or even in the middle of a holy obligation. These experienced and highly trained b2b telemarketing experts were trained and have crafted the best approach and proven techniques on how to engage in sales prospects and get some information from them so that they can recommend solutions to problems that these leads haven’t thought of being there all the time.

If only these Australian business firms have fully trained their own workforce to do this kind of job other than what they are currently doing, this would not pose a problem. But, if they have incompetent workforce and they handle telemarketing with their own hands, they would really suffer the fate of crashing against a wall without knowing what hit them.

That’s the reason why it’s best for Australian companies to hire lead generation wizards employed by b2b telemarketing lead generation companies. They can really help gathering quality leads and make these lead come through the door and be added among the roster of satisfied clients who have found the right solution and it’s all because of the endeavors of outbound telemarketing specialists.

Wednesday, May 8, 2013

Some Australian Companies Overtake Competitors Because Of Outsourcing Lead Generation Services

The most difficult part for most Australia-based companies, revealed their respective representatives, is not in closing the sale but in qualifying marketing leads. It may seem easy for people outside of this “vicinity” in the field of sales and marketing but getting the nod of approval from a potential customer who has just received an unexpected and unsolicited phone call from someone they do not even know is just like going through hell to get to heaven. However, since most of the Australian companies have successfully persevered by creating effective lead generation campaigns, they have surpassed this challenge.

But, according to these representatives, the effect lead generation services are not what they call as “inside job” but, rather, they have outsources lead generation campaigns from various b2b telemarketing lead generation firms. They know that the people hired by these companies as professional appointment setters can work round the clock in calling or contacting anyone even from other countries and try to pre-qualify them as sales leads. Once they have the approval for an appointment, the sales people of that company who hired them would take it from there and will be the ones to take care of closing any deal.

It is, therefore, concluded that no matter what kind of products and/or services that any company or any individual is trying to promote, they need to balance everything first. They must have the best products and/or services, they themselves should also be convinced about what they are offering to other people, they have the best system in closing a deal and, lastly, they should have the best lead generation campaign that can also help them not only to turn these leads to lucrative deals but it can also make them save time and money. With the help of these lead generation companies, they can even have the chance to penetrate the international market.

Wednesday, November 21, 2012

How To Tell If Sales Leads Will Buy In Australia

Identifying the moment where your business prospects in Australia will decide to buy from you, or sign up to your service, is an important challenge for marketers involved in lead generation work. To start with, time and effort is spent in finding and nurturing sales leads. That is why it is important that such investments will bear fruit in the end. It will be a waste of time for you or your marketing team if the B2B leads that you have in your hands end up to be just a couple of duds. So, how will you know if when a prospect will buy?

    Ask for it – it never hurts to ask your business prospects straight away. It is possible that they are just too polite to reject you, they do not need your offer now, or they do not have the budget for it. These are some things that can help in the appointment setting process.

    Measure the data – conducting market surveys can be a good place to start. What you learn from talking to prospects can help you determine buying trends in your market. Besides, this can help you in your sales pitch in future telesales activities.

    Learn to prioritize – knowing which business prospects you should attend to first is a good way to save on time, as well as increase your chances of getting a sale or deal closed.

Keep these points in mind, and it will not be hard to tell when your sales leads in Australia will turn into a sale.

Monday, November 12, 2012

Secret To Better Lead Generation In Australia? It Is All In Presentation

Secret To Better Lead Generation In Australia? It Is All In Presentation
Generating sales leads in Australia is one thing, but to convert them into an actual purchase is another thing to consider. Sure, you may have the best marketing team available, the most comprehensive telesales process in the business, or perhaps involved in a very lucrative market, but if you cannot present a clear message to your prospects, expect your campaign to be doomed to fail. Really, to turn B2B leads into actual B2B deals, you need to know how to present your business well. The question here is: how will you do that?

  1. Tell your prospects a story – brush up on your narration skills and learn to create a story for your prospects during your appointment setting work. It must be one that appeals to their emotions (which is the biggest buying factor) as well as their desire to be the best in their business.
  2. Choose your image correctly – remember, the pictures and images you use in your presentation must be able to clarify or increase the impact of the story you are telling the audience. It should serve as a support to your arguments so that you can deliver your sales pitch better.
  3. Provide more substance – one common mistake of marketers, especially those in telesales, is that they focused more in presentation, instead of the important details of their talk. As a result, hardly anything reaches the minds of business prospects.

Remember these key points, and you will not go wrong in your lead generation campaign in Australia.


Monday, October 29, 2012

Get More B2B Leads Out Of Australia In Three Ways

Get More B2B Leads Out Of Australia In Three Ways
One of the biggest challenges in that you will encounter in lead generation, especially if you are doing it in Australia, is how to stand out from the competition. The reason why it can be really hard to generate B2B leads is because you cannot just get the attention of business prospects. And if there is one thing you need to do in order to generate sales leads, it is grabbing the attention of prospects. You may have an excellent marketing or appointment setting team for the job, but if you fail to standout, you fail to generate B2B leads. So, how will you do it?

  1. Be honest – one of the most irritating things that prospects can hear from a sales representative is being lied at. It may not be an out and out lie, but if you try to skew the details, they will leave you. People value honesty, since this will help the do business better. Try employing telemarketing to relay your message quickly.
  2. Be informative – providing the necessary business information is also important. If you succeed in becoming an authority in the prospects’ industry, they will turn to you more often. You can generate more sales leads this way.
  3.  Be innovative – who says that you cannot reinvent the wheel? A lot of businesses have their unique problems, one that a one trick solution may not be able to solve. This is where you can come in and provide a tailor-fit solution.

Rather simple solutions, right? But if you want to be better in you lead generation work in Australia, then this is how you do it.

Monday, October 22, 2012

Generate B2B Leads Even As Australia Spends Less

Generate B2B Leads Even As Australia Spends Less
Australia, over the years, has always been a strong economy. Unfortunately, as a weakening mining industry is affecting a lot of sectors, businesses are starting to feel the crunch. While this is seen as real bad news for some, you might actually this as an opportunity for new B2B leads. It may be true that spending is slowing down, it does not mean that the need has also gone down. This is where lead generation is needed. Your aim here is to identify business prospects that will be in need of your product or service. How successful this is will depend on just how efficient your marketing is.

Generating qualified sales leads is not exactly a walk in the park, especially these days. It can be even more challenging if you do not have a marketing team of your own. For you to nurture the B2B leads given to you, you will need one. To solve that, you have to hire a competent appointment setting agency. But it should not be any group of appointment setters or telemarketers. Yes, there may be a lot of them around, but not all of them can deliver what they claim. You will have to make a careful check on potential outsourced lead generation services, making sure that you hire only the best of them.

As a business investment in Australia, you will know that generating sales leads is a necessary exercise. You need to get an edge over the competition, so you need to use every tool available.

Thursday, October 11, 2012

The Three Mindsets That Ruin Lead Generation

When conducting business in Australia, it is normal to look for way to increase one’s visibility to the market. That means conducting a lead generation campaign. This is a very important activity, since the sales leads generated can make all the difference in continued profitability. In today’s highly competitive business environment, both in and out of the country, getting more customers becomes a necessity. More B2B leads can mean a lot for firms. So why do some firms still fail in generating sales leads? The culprit may lie in the mindset. The kind of thinking a company has about their business and the market can ruin a business. And the three most common pitfalls are:

  1. The market does not change. Even if you think that your customers will stay loyal to you, market trends and new technology can influence buying habits. This can affect your ability in, say, appointment setting work.
  2.  There is no real monitoring of performance. Sure, making a sale every day is good, but how does it translate to the overall performance of the company? Not knowing where your business stands can be a sign of bad management, or simply being short-sighted. It is like letting your telemarketing team loose and wishing they succeed.
  3. No follow up after the campaign is done. Not conducting an analysis on whether the campaign is a success or not is also a bad move. How will you know where you succeeded or failed if you do not analyse your lead generation campaign?

So please, try correcting these mindsets. These will just lead to ruin in your lead generation campaign.



Monday, September 10, 2012

Three Ways To Get Sales Leads Referrals

When you need more sales referrals in your business in Australia, you tend to fall into the habit of working more. But actually, that is counterproductive. You should just focus on what is important in your lead generation and appointment setting campaign. You have already invested in a good telemarketing firm to serve as your medium of communication (which is a very good choice). What you need to do is to make the B2B leads you have work more for you. In other words, have your sales leads help you get additional referrals. Impossible? Not really. And you can do that in three easy ways:

  1. Ask for a referral after you delivered – this is for the initial transaction with a new client. Once you have proven to them that you can deliver, you can ask them to refer to you to other businesses that they know might benefit from you.
  2. Give your clients a referral – sounds counterproductive? Not at all. This is actually good for lead generation campaign. This will show that what you bring is a win-win situation for both of you.
  3. Have your client contact the prospects – especially if they are friends, you can use your clients as a bridge between you and the prospect. This will make your telemarketing call even easier.
You can add more into this list, but these three will do the trick. If you want to be more successful in your lead generation and appointment setting campaign in Australia, you should keep these tips in mind.

Saturday, September 8, 2012

Is Maicromanaging Your Lead Generation in Australia Good?

Is micromanaging your lead generation campaign in Australia good? Practically speaking, you do not want to keep a really close eye on your telemarketing team as they work on getting the B2B leads that your business will need. It defeats the purpose of hiring the best people for the job, right? But sometimes, you just have to know the inner workings and trends in your business, since some details may get lost in the summary. And that might mean a loss of business leads. Micromanaging, which means looking at the raw details, is not a bad idea. Your sales leads production might depend on it.

To ensure that happens, you need to know what the status of your operations in sales leads is. And to do that, you really need to know the fine details in the records. Now, the only reason why micromanaging your business leads operation seems bad is because it is overdone. Avoid it.

Tuesday, August 28, 2012

How To Convert More Qualified Leads For Your Australia Lead Generation Campaign

If you want to get more profits from each of your business sales leads in Australia, then treat them in the same way that you would like to be treated. If you fill-in a contact form to inquire about car painting prices, then of course you’d want to receive a reply right away. If, however, you don’t receive a response immediately (or after about an hour or so), wouldn’t you look for another service provider who would be more attentive? This is exactly what your b2b sales leads think!

Here are a few tips to help you give proper attention to each of your b2b sales leads and convert more into clients for your business:

  • When using your website for your lead generation campaigns, why not offer a live chat feature? This way, all your sales leads’ inquiries can be answered immediately. Having this feature could also help your sales people get conversions right away.
  • Have enough inbound telemarketers to receive all incoming calls. A common issue of business leads (and not just in Australia) is having to wait too long before being connected to a call center agent. When your sales leads don’t have to wait for 5 minutes just to get through to a call center agent, you’ve already gotten in your potential client’s good graces. Increasing your telemarketing agents on demand can be easily done by outsourcing the process to a reliable b2b telemarketing company.
  • Have a system that methodically disseminates all sales inquiries to all your sales representatives. Having to do these manually can greatly decrease your efficiency, and you would still have to figure out which sales rep has the time to schedule a business appointment and who doesn’t. Also, don’t dump everything on your best reps as they can only handle so many clients. By accomplishing everything systematically, each qualified sales leads’ concern can be catered to appropriately and all of your sales reps get a chance to close a sale depending on their personal skills.

Wednesday, August 15, 2012

How To Close B2B Leads Better

Closing deals can be a real challenge for a lot of lead generation and appointment setting teams in Australia. One wrong move and everything can fall apart. That is why it is important to handle B2B leads with care. You do not want to waste what you got from generating sales leads. That is why it is important that you handle B2B leads well. The trick here lies in outsourcing your work to a competent and professional telemarketing company. Even so, you still have to plan and decide on tactics that will help you close on profitable business deals. And there are steps to do that.

1. Have a talk with your prospects – you might be surprised at the wealth of information that they can provide your business. What is important is that you consider them all properly.

2. Take a look at your sales process – the reason why you might have a problem with your sales leads is probably because your process might be too ineffective. Take a closer look, and your telemarketers will be more successful.

3. Quantify your decisions – gut feelings may not be the best metric for you, so you really need to use research and data to support any decision you make in lead generation.

4. Fix your culture – also, the company culture can influence your performance as well. If you have a can-do attitude in the office, it will also translate to better performance as well.

All these can influence the success of your lead generation and appointment setting campaign in Australia.




Wednesday, August 1, 2012

How To Feel Younger In Three Ways

None of us is growing any younger, that is an ugly fact. We may have been able to generate a lot of B2B leads in the past but we may feel sluggish about it now. The years are coming up to us, and we can certainly feel it in our minds and bones. Tiring, right? But we might as well find a solution for it. After all, we are the veterans in the Australia business, and it pays for us to rejuvenate our mindsets when it comes to work, especially if we are handling lead generation. Now, what should we do?

  1. Get a young mentor – yes, you heard that right. Nothing beats having a young person helping you stay in the know about the current trends and business. It is a win-win relationship, since the younger partner will have a mentor in finding good sales leads.
  2. Meet different people – sometimes, we tend to stick to those that we have known for a long time. It can be very refreshing to meet other people who have different mindsets and opinions about things. As the old saying goes: "variety is the spice of life".
  3. Stay thirsty for knowledge – learning never ends. Curiosity is a quality of younger telemarketers who are still not familiar with the path they are using to reach their goals. And besides, if you want to keep up with the changes of the times, you will want to learn new things. 
Short and simple, and will certainly make you feel younger.

Wednesday, July 18, 2012

Finding Qualified B2B Leads And Business Opportunities In Australia With Blackjack Strategies

Ever liked gambling? Personally, I am not into it. But there is no denying that gambling and business share the same quality of courting with risk. And risk will always be there, no matter what. There will always be the unknown when you are in the lead generation and appointment setting business. The way qualified Australia B2B leads are generated is not something that can be planned in every detail. Just like in the game of blackjack, you have to know when you have the winning hand and when you have to walk away. Business can be likened to that, and there are gambling rules that you can apply to your firm as well.

1. Choose what works – in blackjack, you need to know which hand will give you a better chance in winning. It is the same thing with generating qualified business sales leads. You have to figure out which marketing strategy will work. Why not try outsourcing some of your tasks, or using professional telemarketing services to find b2b leads?

2. Learn to walk away – when you are in a winning streak in blackjack, you have to know when to walk away. Because if you still insist in playing, you might lose it all. Marketing shares such a characteristic. You need to learn when to walk away when a strategy is not working anymore.

3. Double your efforts on what works – blackjack can be profitable for the smart gambler if he doubles down on the strategy that works. It works similarly in marketing, where investing more in a winning strategy will work. If an experienced b2b appointment setter that delivers what they promise for a campaign, then why not lengthen the project you have with them?

Although it may be gambling, this is a strategy that will work well with you.
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