- The market does not change. Even if you think that your customers will stay loyal to you, market trends and new technology can influence buying habits. This can affect your ability in, say, appointment setting work.
- There is no real monitoring of performance. Sure, making a sale every day is good, but how does it translate to the overall performance of the company? Not knowing where your business stands can be a sign of bad management, or simply being short-sighted. It is like letting your telemarketing team loose and wishing they succeed.
- No follow up after the campaign is done. Not conducting an analysis on whether the campaign is a success or not is also a bad move. How will you know where you succeeded or failed if you do not analyse your lead generation campaign?
So please, try correcting these mindsets. These will just lead to ruin in your lead generation campaign.