Monday, August 19, 2013

The Five Ways To Fail Your Telemarketing Campaign


The Five Ways To Fail Your Telemarketing Campaign

We all want to succeed in our businesses, who thinks otherwise, anyway? This is the reason why we invest a lot of time, money, and effort in utilizing various appointment setting strategies or tools in generating B2B leads.

While it is true that we want to find the best means to promote your products or services to the market, we sometimes forget the things that will make all our efforts fail. What these are, and what it can do to your business, should also be part of your concern. If you can just avoid these common, but major, marketing mistakes, then you can do better in your marketing efforts.
  
So, what are these mistakes that can bring you down?
  
  1. Being in the dark with your sales leads prospects

    T
    his is a common mistake that many marketers make.

    It may be possible that you know so much about the products or services, but you know very little of the market that you wish to penetrate. Now that would mean a big problem for your marketing campaign. That is something you want to put some effort in fixing, anyway.

  2. You do not really listen to what your prospects say

    This is a glaring, if not common, mistake that many marketers, new or veteran, make.

    Sometimes, you are just so focused on trying to sell that you tend to forget the importance that listening to business prospects can do for you. After all, how can you offer the best business solutions if you do not know what your prospects want?

  3. Your customers have customers you do not know about

    Your customers may also have customers that you need to be aware of, especially if these are the end users of your own customers.

    This is the purpose of probing questions in your lead generation campaigns. Information about your end users is important, since knowing that detail can help you come up with better offers to your business prospects, the ones who will be selling to the end users. Maybe a telemarketing survey can help you identify who these end buyers are.
     
  4. The proposition does not have that much a significant value

    W
    hen you are offering something to sales leads prospects, you need to first ensure that you have something really good to offer.

    The reason your prospects are not biting is probably because all you talk about would be the features and other fancy stuff. If you really want to make a statement, then talk to them about the benefits that you can give them.

  5. Talking too much

    S
    ee here, an effective marketer could say their piece in only twenty-five words, even less.

    You have to admit that business owners do not have the time or leisure to listen to your sales talk. If you want to get your message across, then you have to be direct and brief.

Get the picture now? Please try avoid these common appointment setting pitfalls and your marketing campaign would be all right.
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