- Tell your prospects a story – brush up on your narration skills and learn to create a story for your prospects during your appointment setting work. It must be one that appeals to their emotions (which is the biggest buying factor) as well as their desire to be the best in their business.
- Choose your image correctly – remember, the pictures and images you use in your presentation must be able to clarify or increase the impact of the story you are telling the audience. It should serve as a support to your arguments so that you can deliver your sales pitch better.
- Provide more substance – one common mistake of marketers, especially those in telesales, is that they focused more in presentation, instead of the important details of their talk. As a result, hardly anything reaches the minds of business prospects.
Remember these key points, and you will not go wrong in your lead generation campaign in Australia.