Wednesday, May 1, 2013

People Skills: A Skill Needed By Appointment Setters


The problem faced by a lot of marketers in the field of B2B lead generation services is actually simple. Despite the many complications, the one overlying factor that can affect the finding and nurturing of B2B leads has a lot to do with people skills. How good are your marketers and appointment setters when it comes to dealing with other people, particularly business prospects in the Asia-Pacific? How they act in a conversation or interact with each other can give you a glimpse of their skills in relationship-building. Having good people-skills can help you in the long run.

Marketers who are respectful, approachable, patient, as well as sensitive to the cues displayed by prospects are more likely to succeed in engaging business prospects. They are the perfect people to use in appointment setting campaigns. Not only will they be able to find qualified sales leads, but are also skilled enough to properly nurture these prospects until the time is right.

The whole point of marketing and lead generation is not to sell. Rather, it is to make it easier for your sales and telemarketing team to get sales. And you may not need a sale now. It may just be your desire to know that you still have prospects in the future. Maintaining a good relationship with them can be a real challenge, if you do not have the necessary people-skills for the job.

It can help if you can get someone to generate sales leads for you, someone with the right people-skills. You can then concentrate on your business better.

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