Tuesday, April 30, 2013

Looking For Sales Leads? Try A Little Arrogance


Generating sales leads is no simple job, since you need to first convince your business prospects that they will need your offer in the first place. Now that will take some skills. Success in B2B lead generation is dependent on your communication skills, the people you know, as well as how well you know your
product. There is also the factor of tenacity, of being able to handle rejections well. All these are just some of the factors you need to consider for a successful appointment setting. In closer examination, you will see a common thread between them all: confidence, or more like a touch of arrogance.

Arrogance is bad, no doubt about it. It will drive away potential B2B leads, as well as create embarrassing situations for you. But, once you dial it way down and get some hard facts to back you up, it can be very useful in swaying the attention of your audience. Many successful marketers, be it in social media, email, or even telemarketing, have this great personality that can push its way into the consciousness of prospects. They are confident in themselves, and they never back down from any opportunity. These are the people who never take no for an answer (or know when to back down when a lead gets them nowhere).

Confidence inspires trust, and trust can lead to a relationship with prospects. If you want to be successful in your lead generation campaign, like in the Asia-Pacific area, bring your chin up and start talking.

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