Saturday, April 20, 2013

Relationships And Knowledge, The Two Needs In Lead Generation


Doing business in an Asia-Pacific market can be a real challenge, especially if this is your first time to do so. That is why a proper B2B lead generation campaign is necessary. But before you start conducting one, you need to remember two very critical elements in your marketing efforts. First, you need to establish a relationship with your business prospects. The second is having enough knowledge about the products and services that you offer. Without these two, you will be having a hard time getting any sales leads generated. But why should you give importance to these two elements?
  • In the first place, selling is not a one-way transaction. To make your appointment setting campaign successful, you need to first establish a link with the people you wish to do business with. This is where the people you know play an important part. While they may not be your direct targets, they can help you open communications with those you are interested in.
  • Second would be your knowledge of what you offer. How will business prospects trust your words if you do not know, or lack the know-how, to explain the value of your offers? You need to work on that as well, if you want to put up a convincing pitch to your prospective B2B leads. A little know-how in marketing mediums, like telemarketing, would also help.
Keep in mind these two marketing elements, if you want your lead generation campaign to be more successful in the end.

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