There are still some business opportunities in the US despite the aftermath of the recession. The real challenge is that although they are trying their best to get back to business, they are also attempting to cut back on costs. Undoubtedly, it's still a place worth doing business with. As an Australian firm, you may be taking into account dealing with business establishments in the US. Even though you’re offering good solutions at an affordable cost, it is ineffective if you do not have any means of contact with the American business firms. Even if you got competent telemarketers with you, what can they do minus the people to call? The answer? Lead generation.
Lead generation is a kind of service which professional telemarketing service providers do. By collecting facts about various agencies, they build lead lists which they sell to other businesses. These lists involve information like contact names, company address, phone numbers, etc. - all you need to know about a present business. Most firms utilise leads to make sales and to identify prospects in various parts of their location. By using these leads, you can reach out to US businesses as well, and identify prospects that you can possibly close deals with.
Even if leads don't come cheap, it is a small price to pay in helping to build up your business. Though the US market looks like in a dumps these days, there are still a lot of possible deals to be made. It's a good way to acquire those deals, plus, it is feasible.