Friday, May 18, 2012

Three Ways To Sell To CEOs

It can be a bit tough selling your business to CEOs, a challenge that many lead generation firms are concerned with in Australia. After all, the CEO is basically the person who tells when to open the wallet. So how can you make sales leads out of CEOs? You have to know a few things about them before you attempt to sell. Your ability to get business leads will depend on this. There are four points you have to consider.
  1. You had better be honest – CEOs like people who are honest. Hiding or skewing details about your business will not only result to the loss of the trust of the executive, but you might end up forcibly shown the door (in case what you sell is too much of a blatant lie).
  2. Go straight to the point – CEO’s put a premium on their time. That is why it is important that you do not waste it. Train your telemarketing team to tell prospects everything they need to know about your company in as little words and as efficiently as they can.
  3. Help CEOs become the best – that is the most important reason for these executives to work with you. They want to be the best in the business. If your company can do that, then you must express it so. Just be sure and clear enough with the CEO about what you can and cannot do for them. They will appreciate that.
Selling to CEOs is not impossible. Just treat them the way you want to be treated and things will be all right.
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