When your business is in trouble, especially if you are looking for other businesses to work with, then it might be high time for you to take a closer look into your business operations. You might have to take game-changing innovations in your lead generation process (since this is the main source of B2B leads that your company needs). But how do you that?
To start with, you need to identify which business leads are important to your firm, and then provide them with the support that they need. Take note that you are doing this without thinking how this can benefit your own business. Remember, you need to build a good relationship with them first. That means you have to give them good stuff.
Second, improve whatever assets that your business is developing. It may not be obvious at first, but if you take a closer look at them, you might realize that these are worth something. It might be in the form of unused facilities, or maybe intangible assets like ideas and suggestions from your leads that can be used to improve your service. You can glean them from your telemarketing campaign, if you are using one.
Lastly, translate these innovations into your business. The sales leads, suggestions, improvements, as well as assets that may have an impact on their business can then be integrated into your business plan. Sure, these may be a lot, but if it can get more profits coming in, then why not.
The only question that remains is whether you can integrate them well.