Tuesday, June 19, 2012

Three Product Description Pitfalls To Avoid

When you are conducting a lead generation campaign in Australia, you need to be able to talk about your product. But it is not just talk. It is also about being able to describe your products or service properly. You will not be able to generate B2B leads from prospects if you cannot describe your product or service properly. Take note that business leads are best generated by a telemarketing professional who knows what he is talking about. Now, why do sales people still describe their offer badly?
There are three main reasons why:
  1.  You have the wrong focus – remember, your product is not the star of your show, it is the customer. A good product description talks about the customer, and how your product can help them. This is the best way for you to get more sales leads.
  2. You are too complicated – prospects like telemarketing teams who use simple words. There is no need to use complicated jargon when simpler terms will send a clearer picture. That will make your lead generation campaign easier.
  3. You use too many ‘power’ words – terms like ‘cutting-edge’, ‘the latest’, etc, are just some of the many words telemarketers tend to use. It can be suffocating for most business leads. That makes you sound like some fool desperate for sales. Try avoiding these and you can keep your prospects from rolling their eyes.
These are just some of the reasons why your product descriptions do not seem to work. Try avoiding these pitfalls, and you will do the job right.

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